The philosophy of kombucha represents a culture of conscious living and slow living. One component of the kombucha-making process is time, kombucha is an artisanal product that is slow to manufacture. It feels like facing a society that is used to rushing and being instant. Conscious living also means being aware of what is happening around us, aware of what we are doing, why we are doing it, and aware of its impact to the environment in which we are living.

Through the Ramuraga, we constantly promote conscious living as a lifestyle not only for ourselves, but also the impact we give on society and the environment, and as we have mission to promotes responsible production and consumption as envisioned in Sustainable Development Goals No.12.